Business and Marketing

Business and marketing education provides instruction for and about business to students in grades K-12. Secondary  programs are part of career technical education (CTE) and prepare students for careers and postsecondary education in business.

Programs are comprehensive and offer a wide curriculum. They include career investigation, exploration and planning to students in grades 7-12 and focused business coursework in grades 9-12. Programs provide work-based and experiential learning opportunities, as well as leadership development through two business-centered student organizations: Business Professionals of America (BPA) and DECA.

In business and marketing programs, students learn and apply the basic principles of business. Coursework helps them develop techniques for making wise consumer decisions, master economic principles, and learn how businesses operate. Students develop the knowledge, skills, and attitudes necessary for success in the workforce and in life, and those skills provide the foundational content needed to successfully complete postsecondary programs in a wide variety of disciplines.

Business education focuses on the functional areas of business (management, marketing, finance, accounting, entrepreneurship), factors that affect business (economics, international business, business law), basic skills (computation, information technology and communication), and examining business from different perspectives. Information technology is also an important component of many business education programs. In this critical area, students learn to use technology as a tool to accomplish the major functions of business, in conjunction with related software applications.